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TRACK 1: CHART THE COURSE Navigate changing markets, make smarter decisions, and position your firm to win. • STRATEGY • INTELLIGENCE • • PURSUITS • GROWTH • |
TRACK 2: CREATE THE CURRENT Turn fresh ideas into momentum through marketing, technology, and communication. • MARKETING • COMMUNICATIONS • • TECHNOLOGY • INNOVATION • |
TRACK 3: LEAD THE TIDE Build influence, strengthen relationships, and lead people and firms through change. • LEADERSHIP • INFLUENCE • • PEOPLE • CHANGE • |
| MARCH 22 3:15 PM |
The Tide Has Turned: Strategy for the New AEC Sarah Kinard | The Flamingo Project |
Authentic in an Artificial World Kyla Stewart | Graceworks |
Leading from the Messy Middle Briana Carter, CPSM | Stantec |
| MARCH 23 10:00 AM |
The Pursuit Intelligence Flywheel: Make Every Pursuit Improve the Next Daniel Beecham | Propagent |
The Marketing Against the Grain: The Human Edge Ida Cheinman | Substance151 |
How to Manage Difficult People—While Still Being Nice Adam Holbrook | Adam Holbrook |
| MARCH 23 11:20 AM |
Diving Deeper: A Hands-On Process for Building Client-Centered Value Propositions Alli Goode, CFEA and Eliza Wibbenmeyer | Clancy & Theys Construction Company |
Your AI Pilot is Not a Strategy: Why Most AEC Marketing Teams are Stuck at Random Acts of AI Joy Youell | Winsome Marketing |
Rethinking Repeat Work: Making Existing Clients a Growth Strategy Katie Stern | Dragonfly AEC Consulting |
| MARCH 23 2:00 PM |
Let's GO, if the Data Says So Amanda Roussel | Full Sail Partners |
Powerful Presentations: How to be Remembered Kim Sousa | iMAKE YOUR MARKeting |
Make WAVES: Using Your Actions and Voice to Influence Key Stakeholders Daphne Valcin, MCC, ELI-MP | Valcin Strategic Solutions |
| MARCH 23 3:30 PM |
From Treading Water to Making Waves in Pursuit Strategy Pamela Conine, MBA, CPSM | Shaffer Creative |
The Hidden Business Development Engine: Using Strategic Communications to Win More Work Julie Smith, CPSM | Terracon |
Before a Crisis Strikes: How Marketers Build Organizational Readiness David Marino, CPC and Dan Purschwitz, CPSM | Freese and Nichols |
| MARCH 24 9:30 AM |
Small Tools, Big Impact: Practical AI Strategies for AEC Marketers Kayla McCause, FSMPS, CPSM | Dragonfly AEC Consulting |
Real, Relevant, Required: Accessible Proposals and Marketing That Include Everyone Becky Rehorn, DM, CPACC, CPSM | Accessible Organizations Group |
Leading Change: Applying Kotter's 8 Steps to AEC Marketing Initiatives Kelsey Parpart, MBA, PMP, CPSM | ZestAEC |
