Keynote Speakers

Betsy Allen-Manning
CEO & Human Behavior Expert at Motiv8u Enterprises
Featured on FOX, CBS, ABC, NBC, and TEDx, Betsy Allen-Manning is founder of the consulting firm, Motiv8u Enterprises, training over 7,500 leaders and teams. She’s a top rated keynote speaker; known for inspiring people with her story of going from failure...to worldwide singer...to global impactor.


Craig Park, FSMPS, Assoc. AIA
Principal at NV5 Engineering & Technology
Craig is an active member of the SMPS Palmetto Chapter. Craig is a Fellow and past national president of SMPS and was honored by the Society with the 2007 Weld Coxe Marketing Achievement Award. Craig was also awarded Chapter President of the Year in 1995 and received the SMPS San Francisco/Bay Area Chapter Hankinson Award for Lifetime Achievement in 2005. Craig is a regular contributor to the SMPS Marketer, and other industry and business trade journals, and a frequent presenter at local, regional, and national association meetings.

Scott Butcher, FSMPS, CPSM
Director, Strategic Growth Advisory at Stambaugh Ness

Scott is an AEC industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, he brings a unique perspective, delivering first-hand industry insight and knowledge. Scott is a sought-after national speaker who has presented for organizations including SMPS, AIA, ACEC, and others. Scott has authored 15 books, and written numerous e-books, white papers, and blogs for AEC media. Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

Pre-Conference Learning Lab Speakers

Courtney Kearney, CPSM (Cosential Learning Lab)
Owner at CKearney Consulting
Known for her love of data, Courtney Kearney, CPSM—owner of CKearney Consulting (CKC)—brings her marketing skills and years of experience to a technical world of databases, processes and numbers. CKC provides CRM system evaluation, implementation, training and data analytics services. Before starting CKC, Courtney spent a decade as a marketer in the proposal trenches, but her roots go even deeper as her first experience in marketing was at the age of 14. Her history with AEC goes back even further, as she likes to say she was “born into” the industry and grew up visiting her dad at work on jobsites and loved it. “The love for the industry got in my blood at a young age and never left!”

Julie Shaffer, CPSM (InDesign Learning Lab)
Owner/Creative Director at Shaffer Creative, LLC
Thanks to learning how to communicate with analytical thinkers at a very young age (engineers everywhere!), Julie Shaffer, CPSM, has an innate ability to marry creativity with technical messaging. With this unique skill set, it makes sense that she would land in a career that allows her to communicate—through imaginative strategy and design—in an analytical field. In 2012, Julie founded Shaffer Creative with the vision of orchestrating creative marketing solutions. An Adobe Certified Expert in InDesign CC and award-winning graphic designer, Julie is passionate about helping marketers excel through efficient processes, and her popular training workshops take her all over the United States.


Donna Corlew, FSMPS, CPSM (Building a Seller-Doer Culture)
Chief WIT* Officer at C+Connect

A native Tennessean, Donna’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Driven by a passion for coaching and helping others identify and maximize their unique talents and expertise, C*Connect works with firms across the US to focus strategic vision and market research, grow connections and chemistry with clients and targets, and help seller/doers and marketing/business development teams to thrive and win profitable work. Clients benefit from a robust network developed over three decades in almost every geographic market and service needed to effectively grow their business. With over 400 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results. An engaging and enthusiastic speaker, she presents a diverse range of topics for SMPS, AGC, ABC, ACEC, and AIA on chapter, regional, and national levels. Donna achieved the designation of Certified Professional Services Marketer (CPSM) through the Society for Marketing Professional Services (SMPS) in 1993 and elevated to the status of Fellow in 2004. Active in SMPS since 1987 on local and national levels, Donna served as Society President and currently serves as Trustee and President on the SMPS Foundation. She received the Society’s highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to the AEC industries.

Frank Lippert, FSMPS, CPSM (Building a Seller-Doer Culture)
Founder/Partner at GO Strategies

Frank provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. A good strategy and a focused approach to winning work with your target clients can save time and money, ease frustration, and lead to a happier workplace. Good, healthy, well-thought-out marketing practices lead to better team engagement, long-term marketing staff happiness, and more wins. Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).

Breakout Session Speakers

Judy Sparks
Owner/CEO at Smartegies

With over 25 years of experience in the AEC industry, Judy has helped 150+ companies in the built environment build better brands, compete more effectively and drive revenue for their firms. A recognized thought leader, podcast host, and frequent speaker for industry organizations including AIA, ACEC, and AGC, Judy is known for powerful thinking that moves the C-suite to take action. Judy has been instrumental in helping her clients grow their business and, in some cases, double their revenue by implementing proven marketing strategies such as Account-Based Marketing. Judy is also a part-time professor at Georgia Tech, where she teaches integrated marketing for the College of Design.

April Noa
Marketing Strategist at Freese & Nichols, Inc.

Marketing Strategist with extensive knowledge and experience in managing the pre-planning, pre-work, proposal strategy, proposal preparation and the proposal editing process. April also has experience with developing corporate web and intranet sites, developing marketing collateral and advertisements, shortlist presentations and database management. Her strong creativity towards developing collateral campaigns, strong organizational and communication skills and attention to detail allow her to be an integral part of successful businesses in the AEC industry. April is also involved in her community serving as a member on a redevelopment committee for the City of Peachtree Corners, GA.

Leslie Goode
Marketing Strategist at Freese & Nichols, Inc.

Leslie Goode has years of experience working in the AEC industry. Her knowledge covers all forms of marketing, business development, strategic planning, and public relations/communications programs, marketing research, marketing consulting, promotion, and design efforts. She is familiar with CMAR and program-management services, and many other project delivery methods. Leslie has worked on large and small marketing projects for municipal and private clients across multiple sectors within the AEC industries and understands the desirable outcomes.

Julie Huval, CPSM
Head of Marketing at Beck Technology

Julie Huval leads a team of marketers, helps drive demand for the company’s preconstruction technology offerings, and is part of the company’s leadership team. Julie is a contributing author to a number of industry publications and is a frequent public speaker on marketing, business, and technology. She earned a MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. Additionally, Julie is a Certified Professional Services Marketer.

Barbara Shuck, FSMPS, CPSM
Consultant at Everest Marketing Services

Barbara Shuck, FSMPS, CPSM, is a seasoned veteran of the architecture, engineering, and construction industry. With 35+ years’ experience, she teaches, challenges, motivates, & inspires others to achieve new heights, and has worked for general contracting, engineering, construction management, and architectural firms. As a consultant, she helps clients with both internal and external strategies that win work and build teams through compelling and persuasive content and messaging. She is a Past President of SMPS, Fellow, CPSM, and is a Trustee for the SMPS Foundation.

Lindsay Young, MBA, CPSM
Chief Difference Maker at nu Marketing

Lindsay Young, MBA, CPSM, has been in marketing and business development in the building industry for over 13 years. She has experience with small and medium sized firms and starting marketing departments from the ground up. Her knowledge includes strategic marketing plans and budgets. She helps companies with trade show implementation, customer and employee event planning, brand perception surveys, social media presence, and project management of branding and website redevelopment. She is currently Chief Difference Maker at nu marketing, a strategic marketing consulting company Lindsay started to help businesses increase their profits and build their business.

Deirdre Gilmore, FSMPS, CPSM
Founder at TankGirl Marketing

Deirdre Gilmore is the founder of TankGirl Marketing. For 19 years, Deirdre has led every part of marketing and communications for AEC companies of all types, sizes, markets and geographies. As the marketing leader of some of Arizona’s most prestigious AEC firms, Deirdre is a master at coordinating the marketing and communications strategy for companies with multiple market sectors. She specializes in setting strategies, business and marketing planning, training and coaching, strategic pursuits, strategy, and branding. Deirdre earned her Bachelors degree in English Literature from Sonoma State University.

Melissa Rysak, CPSM
Director of Marketing & Business Development Support at EDiS Company

Melissa Rysak is a passionate and experienced marketing, communications, and PR professional with a knack for mentoring other professionals, including public relations, advertising, website and social media, marketing collateral and campaigns, branding, event planning, internal and external newsletters, media relations, and outreach efforts, lead distribution and proposal development, staff experience, and resumes management. She has more than a decade of successful experience in internal/external communications and marketing efforts. Melissa is a graduate of Widener University and is a Certified Professional Services Marketer.

Russ Sanford, FSMPS, CPSM
Senior Vice President/CMO at Kleinschmidt Associates

Russ Sanford is a civil engineer by education, but a business leader by choice. He has executive management experience with professional service firms including engineering, construction, and architecture. Russ is process driven and possesses a keen eye for analyzing large, complex issues and developing step-by-step processes for solving challenges. He provides overarching strategy, leadership, and management of the marketing, business development, and proposal efforts to achieve year on year growth of profitable net service revenue. Russ oversees all internal and external corporate communications and is the point person for crisis communication.

Michael Meddock, PE, CPSM
Principal/Regional Vice President at SME

Michael Meddock, PE, CPSM, is a graduate with a BSCE from University of Pittsburgh and is proud to also have the CPSM credentials. Mike has been with SME for 27 years and currently is a Regional VP, overseeing SME’s IN, OH and KY operations. Known internally as “the opener,” Mike has opened five new offices during his career, but he is most proud of his development and administration of SME’s BAP program. This program has fundamentally changed SME’s culture, which has resulted in better proposal hit rates, growth, and NPS scores that are leading our industry. Mike currently serves as President of the SMPS Columbus Chapter.

Tim Asimos, CPSM
Partner at circle S studio

Tim Asimos is a catalyst for disruptive change in AEC marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency's development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).

Michelle Calcolte-King
Principal & President at Reputation Ink

Michelle is the principal & president of Reputation Ink, a professional services and B2B public relations and content marketing agency. Reputation Ink serves law firms, architecture, engineering and construction (AEC) companies, and a range of business-to-business companies, helping them build their reputations and drive sales through thought leadership activities. Michelle received her bachelor's degree in public relations and master's degree in international communications from the University of Florida. She's been named a Woman of Influence by the Jacksonville Business Journal and her agency has received numerous awards, including a first-place SMPS Marketing Communications Award.

Steve Gavatorta
Owner at Steve Gavatorta Group

Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve has had the privilege of coaching and training thousands of high performers across an array of industries. Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). He is a two-time published author, and his new book In Defense of Adversity: Turning Your Toughest Challenges Into Your Greatest Success won Richter Publishing’s Amazon Best Seller Award for 2018.

Kayla McCause, CPSM
Business Development and Marketing Strategist at Dragonfly AEC Consulting

A well-respected leader in the industry, Kayla has held a variety of leadership positions specializing in developing and executing creative marketing and targeted business development strategies, implementation, and coaching. She believes any successful strategy starts from within and works with clients to develop internal processes, build consensus, and coach technical staff. Kayla has been an active member of SMPS since 2014, earning her CPSM credentials in 2017. Additionally, she holds a Master’s degree in Marketing-Communications from Temple University.

Alexandra Jayjock, CPSM
Business Development Strategist

Driven by a belief that the role of the AEC business development professional is changing, Alex founded Dragonfly AEC Consulting in 2017. Her career in the industry has exposed her to a broad range of markets, services and geographies. She believes in developing a strategic business development culture and process. Her skills and experiences prove invaluable in defining what business development can and should look like. Alex is an active member of several industry organizations including SMPS, ASHE, and SCUP.  She holds a holds a degree in Marketing from Virginia Tech, and Alex achieved her CPSM accreditation in 2011.

Ryan Suydam
Chief Experience Officer at Client Savvy

Ryan Suydam co-founded Client Savvy in 2004, to help firms create fierce client loyalty by designing, implementing, and measuring client experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.” His clients are twice as likely to be recommended by their clients, three times as likely to realize above-average financial returns, and consistently attract and retain better employees. Based in Raleigh, NC, he welcomes your questions at [email protected]

Josh Turner
Manager, Nashville Office at Bennett & Pless

Josh manages the Nashville operations for Bennett & Pless. He developed a first-of-its-kind inter-company department built to develop client relationships and generate additional revenue streams for the firm under the Special Projects Group umbrella. He has managed projects in excess of $1 million across the heavy and light industrial, battery energy storage, wireless and commercial industries. He is a team leader known for collaborating, consensus building, and developing others.

Chaz Ross-Munro, CPSM, CF APMP
Professional Services Manager at Cosential

Chaz manages a team responsible for providing comprehensive CRM and Proposal Automation solutions for some of the world's best AEC firms. She brings 15 years of AEC marketing experience and helped secure more than $700 million in contracts. Chaz is the author of Sink or Swim Faster! Making a Splash in Marketing Professional Services (a great resource to help onboard new AEC marketers). She is a CPSM, holds a CF APMP through the Association of Professional Management Professionals, and is a Certified Scrum Master (CSM). Chaz is also a contributor to the SMPS Marketer publication, has co-presented a national SMPS webinar on Proposal Automation, frequently presents at SMPS regional conferences.

Melissa Lutz, FSMPS, CPSM
Principal at Champlin Architecture

As the head of all marketing and communications, Melissa is responsible for the brand and image of Champlin. Melissa manages and develops targeted business development and marketing strategies with each niche team to create unique opportunities for the firm. Using her skills as a Community Liaison, she also serves as a team member on various public projects. If that wasn’t enough to keep her busy, Melissa is also an active and current member of the Society for Marketing Professional Services and is Past President of SMPS. Melissa was one of the Researchers and Authors for the SMPS Foundation’s recently-published book, A/E/C Business Development – The Decade Ahead.