Webinar: Food for Thought: How Content Marketing Created an Industry Authority, Michelle King

April 17, 2020
11:30 AM - 1:00 PM

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A half-billion-dollar AEC firm, Stellar is a world leader in designing and building food processing plants, serving clients such as Heinz, Starbucks and Nestlé. To market its food-industry expertise, Stellar knew that traditional marketing and sales tactics would not suffice. Instead, the company turned to newer methods to build a reputation as the go-to firm for food processing companies. In 2013, together with its marketing agency partner, Reputation Ink, Stellar launched Food for Thought, a blog focused on the design and construction of food processing facilities. In addition, the team developed a content platform full of e-books, checklists, white papers and infographics that attract and nurture high-quality leads. In this presentation, we will show how to build and manage a content platform like Food for Thought, which has generated millions in direct sales.

Your Captain

Michelle Calcote King, Principal & President, Reputation Ink