Webinar: A Corporate Rebranding Journey, Cheryl Maze, Massiel Barcenas, & Teri Ashori

June 12, 2020
11:30 AM - 1:00 PM

GoToWebinar


Venue website

To register for this webinar, click here or on the Venue Website link above

In 2019 TLC Engineering for Architecture became TLC Engineering Solutions, which was a comprehensive rebranding of our 65-year old firm, with a new logo to support the new name. Join the three of us to hear about our planning, partnering, execution, marketing materials, website and visual perspectives of this major rebrand. We’ll discuss the development of the new brand, the philosophy behind the name and logo and our process to build consensus across a 350+ person firm as well as satisfying the expectations of our internal clients. You’ll leave with a list of the items to consider when tackling a rebrand, as well as those to avoid. We learned plenty along the way and by sharing with you, we hope to minimize the surprises you encounter when tackling a rebranding journey.

Your Captains

Cheryl Maze, LEED AP BD+C, CPSM, Director of MarketingTLC Engineering Solutions, Massiel Barcenas, Associate, Marketing Manager, TLC Engineering Solutions, Teri Ashori, Marketing Specialist, TLC Engineering Solutions