Virtual Speakers

Virtual Speakers

Karl Feldman
Partner at Hinge

Karl Feldman leads client service at Hinge, the leading research-based branding and marketing firm for professional services. He guides professionals and their firms through the complexities of research, marketing strategy, brand building and high-performance website development. Before joining Hinge, Karl was Director of Marketing at HITT Contracting, a top-50 general contractor. A successful entrepreneur, he has founded several VC and PE backed companies and led national B2B brands like Herman Miller though key market pivots. Karl blogs and speaks about professional services marketing and strategy at events around the nation.

Rowena Figueroa, MBA, MA
Director, Partnerships and Outreach at Hinge

A seasoned marketing communications professional, Rowena equips clients with the practical advice and support they need to deliver the right message, in the right place, when their audience needs it. Rowena has extensive experience planning and implementing influencer and content marketing campaigns that raise individual experts’ profiles and help firms win more business. From crafting communications strategies to writing press releases to finding and negotiating key publication and speaking opportunities, she helps professional services firms amplify their expertise and attract positive attention in the marketplace.



Rebecca Maddox, CPSM
National Proposal Manager at Cardno, Inc.

As a senior marketing and communications manager, Rebecca Maddox, CPSM, brings more than 17 years’ experience employing diverse skills and interests in research, writing, editing, and presentations. Her expertise is coordinating, implementing, and leading a variety of business/strategy development, programming, and marketing plans. Rebecca currently serves as National Proposal Manager for Cardno’s Science & Environment Division, a global of firm of more than 4,400 staff. Rebecca has been an active member of SMPS since 2012. She served as SMPS SERC Co-Chair (2019) in Asheville, NC and was previously selected as a speaker at SMPS SERC (2017) in Amelia Island, FL. 



Ida Cheinman
Principal and Creative Director at Substance151, Benefit LLC

Ida Cheinman has 20 years of branding, marketing and management experience with a primary focus on brand strategy and design across print and digital. With clients including U.S. Green Building Council Maryland, Century Engineering, Langan, Habitat for Humanities Chesapeake, TerraLogos eco architecture, St. Mary’s County Public Schools and many others, her work has earned multiple design awards and industry recognition, and she frequently speaks and writes on the subjects of branding and marketing. Ida is past president of SMPS Maryland.



Chuck Roberts
President & CEO at Performance Management Group, Inc.

The challenges you face as marketers in the AEC industry are well understood by Chuck because he’s an engineer with 41 years of experience who has served as Seller/Doer, Corporate Director of Business Development (Marketing and Sales), COO, CFO, and CEO at multidisciplinary national and international AEC firms. As a proven transformational leader and expert on persuasive communication, Chuck has led 11 start-ups, 12 turnarounds, 14 reorganizations, launched countless new service, market, geographic initiatives, and been invited to speak at more than 120 conferences and corporate events. Chuck is a highly acclaimed Executive Coach and Professional Ghostwriter of proposals and presentations.