Frank Lippert, FSMPS, CPSM, is the founder of Go Strategies. He provides strategic pursuit planning, strategic market capture planning, and the creative design and implementation of business development processes to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. A good strategy and a focused approach to winning work with your target clients can save time and money, ease frustration, and lead to a happier workplace. Good, healthy, well-thought-out marketing practices lead to better team engagement, long- term marketing staff happiness, and more wins.
Frank has worked at small, medium, and large engineering companies in his 25 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, APWA, and SAME conferences. An SMPS junkie, Frank has served as the SMPS Oregon chapter president; an SMPS Foundation trustee and president; and the SMPS National Board chapter delegate and president. Now living in Sacramento, California, he is serving as the SMPS Sacramento Education Committee co-chair. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).