Educational Session

The Not So Odd Couple: The Marriage of Marketing and Technology to Grow Your Business

Foxfire March 19, 2019 3:35 pm - 4:50 pm

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Bethany Smith, FSMPS, CPSM
John Carder

Gone are the days when marketing and technology strategies lived independently. Truly innovative companies are embracing the marriage of marketing and technology not just in how we deliver services to our clients, but also in how we support the growth of our business. From internal communication to digital marketing, learn how this Odd Couple is working together to drive the growth of a billion dollar, employee-owned business.

This live case study and workshop will focus on identifying the areas of your marketing strategy that could be enhanced through a partnership with your technology department, crowd-source strategies for department integration, discuss potential roadblocks and how to avoid them, and learn how to set the tone for other departments to work together to positively impact your business.