Educational Session

Sell the Brain to get the Win


Battery B-C March 6, 2018 9:45 am - 11:00 am

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Bryan Gray

You’ve made the shortlist, now use brain science to get the win.

No more high fiving after making the shortlist. Your technical ability, previous success and relationships got you there. Guess what, that’s what got your competitors there too. Someone’s going to win this project; here’s how to make it you!

You’re not selling to hearts and souls; your prospect is a 3 lb. organ called the brain. While it’s a fascinating and complex organ, it’s actually a primitive and predictable decision-maker. Those consistently winning more projects are using brain science and a simple three-step process to separate from the pack; connecting at a visceral level to win their audience. This session will share with you how this is being done.

Winning the brain requires three crucial components:

  • Messaging that fits the process, speed and emotion the brain uses to make decisions – learn what those are and how to use them.
  • Selling tools, keeping the brain actively engaged whether presenting to one or many – learn why this is so important and how so many are doing it wrong.
  • Presentation execution – no more “winging it”. The presentation is your most important meeting you will have, there’s hundreds of thousands of dollars riding on it – learn how to do this better than your competitors.

If you’re often competing in tight races, this session is a MUST. Come learn why firms really lose and how you can win more consistently. If you don’t attend…let’s hope your competitor doesn’t either!