Educational Session

Reshaping the CEO


Pilot March 19, 2019 2:00 pm - 3:15 pm

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Donna Corlew FSMPS, CPSM
Frank Lippert FSMPS, CPSM

Has your Baby Boomer founder retired and been replaced by a cool Gen X or creative Millennial? If you’re there or will be there in the near-term, you’ll notice some things are a little different. Command and control are out, collaboration and teamwork are in. While that seems like the kind of leadership we’ve all been waiting for, it comes with some adjustments and challenges. As we seek “business transformed through marketing leadership,” we have to recognize and appreciate a new decision-making model. We have to learn to trust in leaders that don’t have all the answers and don’t necessarily want to have all the answers. We have to understand the new order where marketing and business development is at the table as a trusted advisor. Come join us for first-hand research and conversation with marketing professionals and next generation CEOs about this new model and what it means for you.