Educational Session

One Wrong Project Can Strike Out Your Brand

Niekro Room March 6, 2018 3:35 pm - 4:50 pm

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Donna Corlew FSMPS, CPSM

Over the past ten years, when work was slow, many firms took every job they could get their hands on. This approach helped some firms stay in business, yet hurt their brand perception in the marketplace when the economy improved.

This session will discuss the importance of living your brand promise and the importance of using your brand as a filter for the projects you choose to pursue. Drawing on both practical experience and theoretically, the session will teach you how to keep your brand strong, even in the face of adversity.