Educational Session

A Marketing Department of One: How to Master It (Without Losing Your Mind)


Battery A March 6, 2018 9:45 am - 11:00 am

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Anna Skeete

A department of one applies to many, whether it be literally serving as the department, building your personal brand, or being a leader and managing multiple service lines simultaneously. Regardless of your specifics, your everyday likely takes a lot of work, dedication, juggling multiple assignments, performing functions that are not in “your job description”, and the occasional long hours. That being said… it’s completely manageable!

Three years ago, I nervously accepted a position as a one-person marketing department. I thought I was in over my head, and as it turned out, I proved to myself and my firm that we were a perfect fit to achieve greatness. I am eager to share my lessons learned and bruises earned along the way! This presentation will highlight the four-step approach I used, as well as some slight deviations I would recommend. Together, we will develop an action plan that is right for you and your firm, highlight online tools and resources to master your position, and set goals and boundaries so you can excel, all while keeping your sanity!

This is a great program for entry-level to C-suite; there are takeaways you can implement to achieve more within “your department”, as well as how management can provide support when developing and fostering small departments to succeed.