Educational Session

Marketer’s Gold: How to Mine Construction Documents to Elevate your Promotional Game

Blue Ridge March 19, 2019 11:20 am - 12:35 pm

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Jessica Thomas, LEED AP BD+C
Devki Wright, AIA, LEED AP BD+C

Ever wonder what you’re looking at when viewing a set of drawings with your technical pros? Do you want to learn how to find the basic info you need for a project profile or map out the best photo shoot you’ve ever had, or simply tell the difference between a solid wall and a glass wall in a floorplan? In this session, we’ll go over the basics of construction documents and how to mine them for the information that helps you do your job better and feel more confident discussing a project’s details with your technical pros. This highly visual, interactive session is designed for marketing professionals, and all levels are welcome. Whether you know the difference between a plan and a section or not, or just want a refresher on how a set of documents is organized, you’ll walk away with information you can apply directly to your job and take your marketing promotions to new heights.