Keynote Address

Luncheon Keynote: Know This!

Battery B-C March 6, 2018 1:00 pm - 1:50 pm

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Scott D. Butcher, FSMPS, CPSM

Megatrends Impacting the Design and Construction Industry

A/E/C sales and marketing professionals need to be continually looking to add value to their companies, and an excellent way to do that is to understand the trends impacting their firms now and in the future. Environmental scanning uncovers those trends impacting your vertical markets, your clients, and your firm directly. And few firms have someone regularly looking in their crystal ball!

This entertaining presentation looks at many of the megatrends, or potential trends, that are affecting design and construction firms, or will be in the near future.

Could changes to The Last Mile logistics model be as impactful as the Industrial Revolution? If you had 40% more time available in your workweek, how would you use it? What trends are shifting “power” from the employers to the employees – and will your company even be able to deliver your projects in a few years? What will the firm of the future look like? How will Building Information Models evolve? What disruptors are heading our way?

These are but some of the topics addressed in Know This! Megatrends Impacting the Design & Construction Industry. The program has been approved for 1.0 AIA Learning Units. The mission of SMPS is “Business Transformed Through Marketing Leadership,” and this program will help attendees by providing valuable information that they can take back and share with firm executives immediately after the conference – demonstrating the value of marketing leadership!