KEEP CALM AND REBRAND ON: Rebranding Lessons from a Non-Expert


March 7, 2017 2:00 pm - 3:15 pm

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Michelle Erste, CPSM

As a marketer or business developer, your company’s brand is your foundation – it is who you are, what you sell and how you interact with clients and prospects on a day-to-day basis.

Rebranding is an important exercise – and good firms typically update their branding every 7 to 10 years. But just the word REBRANDING can cause panic. What goes into a rebranding effort? What are the pitfalls? How do you manage budget and schedule to make sure that you get the best product, at the best price, on time? How do you stay true to your firm’s personality? How do you keep the project from spiraling out of control?

KEEP CALM. Join me for this interactive session to ease your fears. Hear the lessons I learned in our firm’s recent rebranding project and how you can take back control of your project, plan for success, manage the process and come out with a solid foundation upon which to build your brand.

Learning Outcomes/Takeaways:

Understanding of the rebranding process and timeline, including research and planning’s roles

Understanding of how to make a rebranding process successful

Appreciation of the common pitfalls in rebranding and how