Keynote Address

Luncheon Keynote: Understanding Influence: The Psychology of Building Trust, Changing Attitudes, and Winning Business


Crowne Ballroom March 19, 2019 1:00 pm - 1:50 pm

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JonRobert Tartaglione, MA, MSc

Researcher and Author of the 2018 SMPS Foundation Research Report:  Understanding the Neuroscience (Neuropsychology) in Client Decision-Making

Influence is inextricably intertwined with success. Throughout his session, psychologist, behavioral scientist, and influence expert JonRobert Tartaglione will review The Five Principles of Influence, which are the five most important things to know in regards to how people are persuaded to think, act, and make decisions. Mr. Tartaglione will walk participants through each principle, reviewing key concepts as well as how to operationalize each concept in a business setting in order to gain trust, change attitudes, and win more business. Ultimately, participants will understand how influence operates as well as know how to apply this understanding to make an impact on marketing campaigns, sales strategies, and business development efforts.