Educational Session

Getting the Word Out: Public Relations for Marketers

Pilot March 19, 2019 11:20 am - 12:35 pm

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Emily Gallagher

Powerhouse marketing teams are tasked every day with pursuing and winning work, and that’s always the priority. But have you ever been asked what you are doing to “get the word out” beyond the proposal? The more talented the marketers, the more they are expected to deliver on topics much wider than pursuits and proposals. Today’s marketing managers are tasked with everything from media relations to corporate communications, from social media to sensitive crisis communications, and that’s just scratching the surface. In this session, Emily Gallagher with JE Dunn Construction will explain the primary components of public relations, the easiest way to develop a PR strategy, and simple, tactical ways a marketing professional can execute on public relations activities without getting in the way of winning work.