Educational Session

From Bob Ross to Monet: Infusing Creativity into Your Pursuit Process


March 20, 2019 10:15 am - 11:30 am

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Jan Flesher
Chaz Ross-Munro, CPSM
Julie Shaffer, CPSM

In a competitive landscape, bringing creativity to your project pursuits is more important than ever. Telling a great story requires more than just a splashy graphic or the “happy tree,” it involves a deep understanding of the owner or client, an ability to communicate value in each phase of the pursuit process, and selling your story in a compelling way during the presentation. In this INTERACTIVE session, three AEC industry veterans will walk through the pursuit cycle (from business development through the shortlist presentation) and offer creative inspiration from both outside and inside the AEC industry to tackle the three most common pursuit obstacles. Through small groups and facilitated discussion, attendees will uncover new ways to help their firms tap into their own creative potential and truly transform how they craft their next pursuit strategy.