Different Beats Better


March 7, 2017 11:20 am - 12:35 pm

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Chuck Roberts

Tired of price sensitive client decisions and being treated as a commodity?  Then it’s time you truly differentiated your firm. And, it’s not achieved by saying you’re full service, a trusted advisor, or all the things that most other firms say about themselves. In this unique session you’ll learn five critical success factors for differentiating your firm in a manner that reduces price dependency and makes clients want you to do their projects.  Additionally, you’ll learn how to use market research, client intelligence, and analytical tools to provide both general differentiation, and differentiation specific to individual solicitations so that you can increase your win rate and improve your ability to negotiate higher  fees.

Takeaways/learning outcomes

Attendees will learn five critical factors for differentiating their firm.

Attendees will learn how to use market research, client intelligence, and analytical tools to assist with differentiation.

Attendees will learn how to associate differentiation with their brand.

Attendees will learn how to implement differentiation for optimal results.