Developing a Strategic Marketing Plan: Essential to Your Firm’s Success


March 7, 2017 11:20 am - 12:35 pm

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Mindy Hinsley, CPSM
Carrie Ann Williams, CPSM

AEC marketers are bursting with creative ideas. From social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm’s success? A strategic marketing plan can help set the groundwork for a successful year by establishing goals that align with your company’s overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm’s bottom line.

Whether you are just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy; this program is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success! Mindy Hinsley of Hinsley Collective and Carrie Ann Williams of Andana Consulting will discuss how to align your marketing plan with your firms overall strategic plan including tips and tricks to accomplish your plan. Don’t have an overall strategic plan? Don’t worry, Mindy and Carrie Ann will touch on how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, this program will teach you how to kick start your marketing for 2017!

Takeaway/learning outcomes

Why strategic marketing is vital today

The impact of a strategic marketing plan on marketing professionals & the firm

Creating a marketing plan in the absence of a strategic plan

Key components of a successful marketing plan

Best practices and templates to energize your marketing planning process

Hands-On Case Study and practice building a plan facilitated by Mindy and Carrie Ann

Opportunity to begin a one-page Strategic Marketing Plan for one of your firm’s most pressing initiatives with assistance from the instructors