Confessions of a Content Whisperer: Cracking the Code to Extracting Content from Technical Experts


March 7, 2017 2:00 pm - 3:15 pm

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Danielle Gray

We’ve all heard how important great content is for the future of our business, but the actual process of generating that content can be a nightmare. If you’ve heard, “I’m too busy” or “I don’t know what to write about” when asking for content from SMEs, this session is for you.

We’ll discuss five ways marketers can extract quality content from their sales and technical teams without driving you or your team crazy.In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.

Takeaways/learning outcomes

Identify several subject matter expert (SME) personas and their motivations

Identify what your team needs to know before contributing content

Outline five ways to extract content from your technical team