Keynote Address

Closing Keynote & Lunch: Gut Feeling vs. Sabermetrics

Battery B-C March 7, 2018 11:45 am - 1:00 pm

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Meg Winch

Updated Marketing Tools to Differentiate and Win

This presentation explores a variety of tools and tactics across the business development/marketing lifecycle that firms and teams can use to differentiate and win new work. Tools and tactics include both the intuitive and those that are more measurable, ‘scientific’, and incremental. This presentation will appeal to AEC marketing professionals across multiple levels (especially those who are also baseball nerds). Participants will come away with their bases loaded, ready to help their teams hit a marketing homerun!