An A/E/C Marketer’s Guide to Navigating the Complex World of Marketing Technology


March 8, 2017 10:15 am - 11:30 am

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Tim Asimos

Marketing has become increasingly technology-dependent and A/E/C marketers face tough decisions regarding which tools to use, which technologies will best  support their firms marketing and business development efforts and how to make  the most of their budgets. Today there are more than 3,500 marketing software  vendors, which includes tools for website content management, CRM, email  marketing, social media management, content marketing, SEO, graphic design, and  collaboration among many others. Needless to say, the challenge of keeping up with  of all the available technology can be overwhelming. So which tools are relevant to  the A/E/C industry and which ones aren’t? Which technologies are must-haves  versus nice-to-haves? How do you best leverage them all together to best support  your marketing efforts?
This session is designed to help attendees make sense of all the available marketing  technology solutions in order to make more strategic decisions about where to  invest their time and budget. Attendees will walk away with an understanding of  what comprises the marketing technology stack and how all the systems (should) work together to enable marketers to be more efficient and effective in their marketing efforts.

Learning outcomes/takeaways:

Attendees will define the primary categories of marketing technology
Attendees will discover the critical tools that should comprise their marketing technology stack
Attendees will discern which tools are right for their firms and how to make them work together
Attendees will realize how to make their technology investments work harder and smarter
Attendees will understand how to better leverage marketing software