Educational Session

The 8 Pitfalls AEC Firms Face in the Digital Marketing Realm


Battery B-C March 7, 2018 8:45 am - 10:00 am

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Danielle Gray

And How to Avoid Them

For many AEC firms, entering into the realm of digital marketing can be a bit uncertain. Will it be worth the investment in time and resources? Does it resonate with your target audience? Does my marketing team even have time for this? The answer for all of these questions is: it depends.

In this session, we’ll discuss eight major pitfalls firms face when implementing digital marketing strategy and how to avoid them. We’ll cover everything from website optimization to the common misuses of social media to realistic goal setting. In today’s environment, digital marketing has quickly become an essential element of overall strategy. This session will allow participants to enter the realm of digital marketing with more certainty, accuracy and efficiency.