What to Know Before You Go

We are just a week away from the SOLD OUT 2018 SMPS Southeastern Regional Conference in Atlanta! To make sure you are ready to HIT IT OUT OF THE PARK, here are few things you should know before you go!

How do I travel for SMPS SERC?
All conference sessions will occur at the Omni Hotel at The Battery Atlanta.  Check our Hotel/Travel page for more details on hotels, airports, and things to do nearby before and after the conference.

Parking at the Hotel & Airport Ride Sharing Information

The daily valet rate is $38 for overnight parking ($42 for oversized vehicles.) Note that ONLY valet parking is available at the hotel; there is NO self-parking deck.

We encourage out of town folks to ride-share from the airport. Renting a car plus parking will be cost prohibitive. If you want to see when other attendees are arriving, we set up this Google Doc. You can complete with your arrival and departure information and then coordinate with others. This is completely optional.

For the Tuesday night event at SunTrust Park, the Delta Deck provides a free parking option for attendees.

Who’s going and what do I bring?
SMPS SERC registration is sold out. We expect 260+ AEC marketing and business development professionals are scheduled to attend. THANK YOU to all who registered early to guarantee your seat in the room of one of the best marketing and business development conferences in the country!

Most importantly, bring plenty of business cards and be ready to network!

What should I wear?

The dress code for the conference is business casual. Temperatures in Atlanta are in the 60s during the day to the 40s at night.

If you’re joining us for the Welcome Reception on Monday night, the forecast is promising a beautiful Atlanta early Spring evening for us to enjoy from the hotel’s pool deck overlooking SunTrust Park. Be sure to grab a sweater or light jacket and get ready to take in the view!

For the Tuesday Night social, we encourage you to wear your favorite MLB or other team shirt. You’ll probably find a fellow fan or two! If you don’t have a shirt, team colors, a hat or jewelry will do too. Can’t wait to see who you root for!

What’s in store for SMPS SERC?
We’ve got a fantastic lineup of presentations!


We’re also holding a contest! If you attended the 2017 SMPS SERC in Amelia Island, you may have received a squishy Peach as part of the promotions for the 2018 conference. If you still have one in your office, bring it along with you to this year’s conference to be entered for a special prize.

Attending the InDesign Preconference Workshop? Don’t forget to bring your laptop to this session. It will be a hands-on learning workshop.

Professional headshots available for an additional fee.

Do you need to update your headshot? Forrest Briggs, our SERC photographer, will be offering individual headshots during the conference. You will have a 10-minute time slot and the option of 1 or 2 headshots (depending on package). Packages start at $49. All packages include some retouching and a digital file.

Sign-ups will take place on Monday before the conference and by appointment on Tuesday. You can sign up for the Monday time slots here: http://www.signupgenius.com/go/10c0f48afab2aa64-serc1. Contact Forrest directly for Tuesday appointment times – forrest@forrestbriggs.com. Headshot appointments need to be paid for in advance to reserve your spot. Please visit Forrest’s booth in our exhibit hall or his website for samples of his work.

A/E/C Marketer Burn Out Survey

One of our speakers, Matt Connor, would like to learn a little bit about our Burn Out status. Please take just a few minutes (literally it will take you no more that 3 or 4 minutes) to complete this anonymous Burn Out Survey before 5:00PM on Monday March 5th. Matt plans to compile the data and tailor his presentation with what he learns about where we fall on the Burn Out Scale.  Oh and if you leave your name and email (optional) you will be entered to win a Starbucks gift card!


How can we share what we’re learning at SMPS SERC?
We strongly encourage you to share the best things you’ve seen at #SMPSSunbuilt across social media! We’re on LinkedIn, Twitter (@SMPS_SERC), Facebook, and Instagram.

I think I’m ready for SMPS SERC …
Fantastic! We’re looking forward to seeing you. And if you still have questions, check our website or ask at check-in on Monday.